-mp3-
选集
- Introduction-Overview of Case
- Practice Case 16 (Regional Jet Corp.)
- Practice Case 15(Scotch Manufacturer)
- Practice Case 14(Pharmaceutical Company)
- Practice Case 13 (Infant Formula)
- Practice Case 12 (E - Grocery)
- Practice Case 11 (Hospital)
- Practice Case 10 (Travel Agency)
- Practice Case 9 (Wheeler Dealer)
- Practic Case 8 (Beer Brew)
- Practice Case 7 (Le Seine)
- Practice Case 6 (World View)
- Practice Case 5 (VieTire)
- Practice Case 4 (Chemical Manufacturer)
- Practice Case 3 (Juice Producer)
- Practice Case 2 (Butcher Shop)
- Practice Case 1 (Retailer)
- Final:Mkting/Strategy Concepts Review
- The 4Ps:Product/Price/Place/Promotion
- The 4Cs: Competitors and Collaborators
- External Analysis(2):Industry Analysis
- External Analysis(1): Industry Analysis
- External Analysis :General Trends
- The Seven S Model
- The 4Cs:Comsumer/Company Analysis
- Overview to Market/Strategy Concepts
- Porter's Five Forces